Marketing is a subject which is practiced practically by everybody wherever you are. Even when you are buying clothes, you are thinking of marketing and the product is “You”. Yoga can help you understand and practice marketing in a much more effective manner. This post will try to bring to focus the principles of yoga which are a part of the yoga curriculum in the 300 Hour Yoga Teacher Training Course.
Strength
Yoga poses are one of the prime sections in the Hatha Yoga Curriculum which help to gain strength both of the mind and the body. The focus is on strengthening the core. The same goes for marketing, as the core marketing plan is the soul of the marketing campaign. In yoga you are asked to ask basic question to self like- Why to do yoga? What is the goal? How to reach the goal? Etc. These are the same questions a good marketing plan asks.
Proper Alignment
An asana is not correct unless it has the proper alignment. The body and mind have to be aligned to get the perfect asana. It is very similar to the marketing plan being aligned with the brand while building the brand perception.
Bringing Balance
Yoga poses teach balance, and the principle of yoga is to bring balance to the body, mind and the spirit. Marketing plans also should have the same principle of balancing promotion with finance as too much marketing can be the reason for downfall. The promises should be balanced and be as per the product/service being sold.
Becoming Flexible
Becoming flexible enough to bend your body as per the command is another principle of yoga. It does not happen in a day but requires regular practice to reach. Marketing plans can take cue from this principle, and be flexible and also remember that becoming flexible is an ongoing process and being proactive and changing as per the time makes the marketing plan better.
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